Senior Manager, Marketing Jobs at The Cigna Group in Singapore

Published 12 months ago

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Company The Cigna Group is offering job opportunities for the position of Senior Manager, Marketing in the Singapore area. The job type available is Full-time.

We are looking for candidates who possess Marketing and Sales skills with Mid-Senior level experience. We value honesty, discipline, and responsibility in our employees.

The estimated salary offered by the company is quite competitive, around $2,000 - $7,100 (per Month). However, the salary may vary depending on the company's decision.

The Cigna Group operates in the Hospitals and Health Care industry. If you are interested in applying to this company, please proceed with your application.

Job Information

Company:The Cigna Group
Position:Senior Manager, Marketing
Job Function:Marketing and Sales
Seniority Level:Mid-Senior level
Salary:SGD 2.000 - SGD 7.100 per Month
Employment Type:Full-time
Industry:Hospitals and Health Care

Job Description

**About Cigna Singapore**
Cigna Europe Insurance Company S.A.-N.V.–Singapore Branch (“Cigna Singapore”) was incorporated in December 2010 to provide international health insurance to companies and their employees, as well as global private medical insurance to individuals. Cigna’s extensive network of doctors and hospitals worldwide, including its partnership with large private health care providers makes Cigna the preferred choice in international health insurance.
Throughout the years, we have established a strong success and reputation for excellence in the local market, in alignment with our global enterprise direction.
Our customers and their families rely on us to provide the quality of service they have come to expect.
We invest in quality people and, crucially, give them the support and encouragement necessary for success.
With our continuing expansion, we now have an excellent opportunity for an enthusiastic, highly goal oriented and success-driven individual to join our team.
**Job purpose**
The Corporate Communications and Distribution Marketing Manager is responsible for end-to-end marketing with strong emphasis on thought leadership, internal and external communications, distribution marketing, and leading a small team of marketers. This is a leadership role and the Corporate Communications and Distribution Marketing Manager is expected to support the development and drive the execution of marketing strategy and brand plans to build brand awareness and product desirability across Singapore. The role will support our products’ go to market strategies in partnership with the Singapore product teams and wider marketing team.
The role will be tasked to achieve business results through operational excellence and partnership with cross functional, regional and global colleagues. The role requires business-to-business (B2B) and direct-to-customer (DTC) strategy and communications experience to drive sales growth.
Reporting to the Regional CMO, candidates should have a strategic mindset, ability to collaborate with the wider business and other matrix partners, ability to execute on tactics that bring strategy to market, thrive in a busy, forward-looking environment, embed themselves in integrity, and be a consummate team-player.
**Main Duties/ Responsibilities**

  • Develop and execute comprehensive and optimized marketing plans for the Cigna Singapore business that encompasses B2B, DTC and internal audiences
  • Working closely with our Sales, Client Management, Product Development, Strategy teams based in Singapore and our Regional and Global COE functions, determine business objectives and strategy for delivering product and distribution marketing communications plans
  • With the business, seek out and take advantage of opportunities which support business growth and development through B2B and DTC marketing channels
  • Localize the global Thought Leadership initiatives to meet local needs, and develop customized, new thought leadership content that showcases Cigna’s expertise and focus on health across Singapore and the region
  • Provide expert advice and guidance to all areas of the business on marketing and communications best practice to develop the organization’s communications and marketing capabilities
  • Lead marketing team based in Singapore on campaign tests, development and execution of campaigns including eDMs, Social, and other
  • Constantly review communication channels to ensure they are effectively delivering product messages
  • Monitor return on investment of all marketing activity to ensure a positive return
  • Understand competitive environment, including emerging solutions, and work to differentiate Cigna solutions, as well as identifying opportunities for innovation
  • Train and develop a team of marketers based in Singapore
  • Demonstrate Cigna values, including teamwork and enterprise view, and drive a high performance culture
  • Other assignments as necessary to deliver on Cigna’s marketing goals

**Education/ Professional Qualifications/ Experience Required**

  • Bachelor’s degree
  • 7
  • years of marketing or marketing communications experience in both a business to business and direct to consumer setting
  • Healthcare, insurance or financial services industry experience strongly preferred
  • Experience executing strategy and tactics within time, budget and quality standards

**Skills and attributes**

  • Deep understanding of marketing strategy and approach, leverage data and insights to inform strategy and recommended approach, link business need to action
  • Ability to take a project from strategy to delivery of tactics in market
  • Ability to work effectively in dynamic, rapidly changing, team-based environment across multiple functions and in support of diverse buying groups and geographies
  • Critical thinker and creative problem solver, who exercises good judgment in resolving difficult situations, prioritizes and can balance needs with enterprise objectives
  • Able to juggle priorities and work under pressure to meet competing tight deadlines.

**About The Cigna Group**
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.


  • Bonus for overtime
  • Gain experience
  • Comfortable work environment

Job Application Information

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Company Information

The Cigna Group

The Cigna Group is a leading provider of health, accident, and life insurance and other financial services. Founded in 1792, Cigna is among the largest, most recognizable names in the insurance and financial services industry. Cigna is committed to helping individuals, families, and businesses around the world meet their financial and health care needs with innovative products and services. Cigna offers a wide range of products and services, including health care, disability, life, travel, and other insurance, as well as investments and retirement and annuity products. Additionally, Cigna provides customers with access to tools and resources to improve their health and well-being, and to help them make informed decisions. Cigna’s global network of employees, partners, and doctors are available 24/7 to provide customer service, support, and guidance.

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