Marketing Executive/Senior Marketing Executive Jobs at OSIM International Pte Ltd in Singapore

Published 9 months ago

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Company OSIM International Pte Ltd is offering job opportunities for the position of Marketing Executive/Senior Marketing Executive in the Singapore area. The job type available is Full-time.

We are looking for candidates who possess Marketing and Sales skills with Mid-Senior level experience. We value honesty, discipline, and responsibility in our employees.

OSIM International Pte Ltd operates in the Manufacturing industry. If you are interested in applying to this company, please proceed with your application.

Job Information

Company:OSIM International Pte Ltd
Position:Marketing Executive/Senior Marketing Executive
Job Function:Marketing and Sales
Seniority Level:Mid-Senior level
Employment Type:Full-time

Job Description

Candidates with more experience will be considered for the Senior Marketing Executive position.

Job Description

Retail & Digital

  • Drive and execute all campaign and marketing initiatives across the entire customer funnel, from awareness to conversion to retention, with the key KPI of driving revenue and engagement.
  • Study and analyze business and market trends, competitors, consumer behavior and revenue drivers and translate them into feasible marketing plan that generate revenue for the business.
  • Track results and measure the performance and effectiveness of the promotions and campaign to proactively identify opportunities for revenue/engagement optimisation.
  • Responsible for the development and execution of ATL and BTL campaigns for new product launches, public relations activities and event management of the company business.
  • Assist in planning & executing events and photoshoots where necessary.
  • Assist to manage SEM & Google Shopping Ads.
  • Working closely with agencies to provide effective communication strategies.
  • Work closely with the sales team to develop tactical consumer promotions, POSM creation to drive sales performance.
  • Work closely with Visual Merchandisers and Graphic Designers to ensure in-store contents are aligned with marketing and promotional plans.
  • Manage and allocate budget accurately.

Social Media

  • Increase our social media followership and engagement and improve overall presence.
  • Manage and oversee the execution of our social media strategies and campaigns across all major channels such as Facebook, Instagram and YouTube.
  • Plan topline content for campaigns and drive brand engagement on social media.
  • Measure and analyze social media activity with data-driven insights.
  • Work closely with cross-functional agencies to develop and optimize social media, marketing and PR strategies with Influencers, brand ambassadors and celebrity collaborators.

Public Relations

  • Coordinate press/ Influencer send outs (PR kits).
  • Work closely with PR agency to strategize, create and execute events and campaigns with media and influencers.
  • Analyse media coverage & social media buzz


  • Manage and drive external partnerships – plan, support and liaise with external partners for collaborations and promotions to attain maximum brand exposure, leads and sales.
  • Negotiate attractive partnership deals and ensure mutually beneficial partnership terms and creatives that are in line with business objectives and strategy.

Job Qualifications

  • Bachelor degree in Marketing/ Business Administration/ Digital Media or other related field.
  • Min 2 years experience in marketing or a similar position.
  • Meticulous, with an eye for detail
  • A good team player with excellent interpersonal and communication skills in both English and Mandarin to communicate with Mandarin speaking co-worker
  • Good understanding of Above and Below the Line Marketing that includes TV/Radio Advertising, Social Media Advertising, Digital Marketing, Influencer Marketing and Retail Marketing.
  • Experience of planning and executing marketing campaigns is a plus.
  • Strong project management skills with the ability to multi-task and perform under pressure to meet tight deadlines.
  • Proficiency in MS Office, basic knowledge of design software (preferred but not mandatory).
  • Self-starter with pride in personal & company performance
  • Able to work in a fast-paced environment


  • Bonus for overtime
  • Gain experience
  • Comfortable work environment

Job Application Information

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Company Information

OSIM International Pte Ltd

Industry: Manufacturing

OSIM International Pte Ltd is a multinational health and lifestyle company founded in Singapore in 1980. The company manufactures, markets and distributes a wide range of health, fitness and lifestyle products worldwide, including massagers, coffee makers, air treatment appliances, air humidifiers, air purifiers, foot circulation machines, fitness whistles, healthcare appliances, fitness bands, health beverages, kitchen appliances, fitness accessories and sports apparel. It is one of the leading health and lifestyle products companies in the Asia-Pacific region, with more than 350 stores across the region and over 3,00 employees worldwide.

OSIM International has a strong focus on innovation, and is constantly researching and developing new products and solutions to meet customer needs. It also holds various patents for its innovative products and technologies. The company strongly believes in strong customer relationships, providing excellent customer service and giving back to the community. OSIM International is committed to enhancing the wellbeing of its customers through its products and services, while promoting a healthy and balanced lifestyle.

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